About

Polls tell us that 55 percent of consumers — more than 120 million Americans — claim to be “socially conscious.” But how often do we really spend based on our values, and where do we get the information to make those buying decisions?

That’s where Cause Consumer comes in. We’re here to tell stories, spark conversations, and create a sense of community among shoppers who want to put their money where their heart is. 

This isn’t “charity.” It’s commerce with conviction, and we think it’s the most sustainable way of doing good in the world.

Polls tell us that 55 percent of consumers — more than 120 million Americans — claim to be “socially conscious.” But how often do we really spend based on our values, and where do we get the information to make those buying decisions?

That’s where Cause Consumer comes in. We’re here to tell stories, spark conversations, and create a sense of community among shoppers who want to put their money where their heart is. 

This isn’t “charity.” It’s commerce with conviction, and we think it’s the most sustainable way of doing good in the world.

Our Mission

Our core mission is to stimulate hundreds of millions of dollars in “impact spending” by consumers who care. We do this through storytelling and social engagement – providing Cause Consumers with the information and inspiration they need to make the world a better place. It’s not about buying more stuff. It’s about shifting everyday spending to companies that are serious about people and planet, in addition to profit.

Our Mission

Our core mission is to stimulate hundreds of millions of dollars in “impact spending” by consumers who care. We do this through storytelling and social engagement – providing Cause Consumers with the information and inspiration they need to make the world a better place. It’s not about buying more stuff. It’s about shifting everyday spending to companies that are serious about people and planet, in addition to profit.

Our Commitment

Like the companies we profile, Cause Consumer is committed to the triple bottom line. That commitment includes:

Practicing what we preach through our spending.
We profile social enterprises that we believe in, and we want to see them succeed. That’s why we pay retail prices to buy any products that we give away for marketing purposes. Our marketing budget isn’t huge, but we believe that every dollar is a chance to make a difference.

Offsetting emissions for our business travel.
Good storytelling sometimes requires us to be there – even if “there” is far from home. Much of our reporting is done via phone, but when we do need to travel, we purchase carbon offsets.

Offering a platform for diverse voices.
Perspective matters in storytelling. As we grow and produce more content, we are committed to hiring journalists with diverse backgrounds.

Giving back to the causes we believe in.
Each quarter we donate 5 percent of earned revenues to the social enterprise earning the most “upvotes” from Cause Consumer readers.

Our Commitment

Like the companies we profile, Cause Consumer is committed to the triple bottom line. That commitment includes:

Practicing what we preach through our spending.
We profile social enterprises that we believe in, and we want to see them succeed. That’s why we pay retail prices to buy any products that we give away for marketing purposes. Our marketing budget isn’t huge, but we believe that every dollar is a chance to make a difference.

Offsetting emissions for our business travel.
Good storytelling sometimes requires us to be there – even if “there” is far from home. Much of our reporting is done via phone, but when we do need to travel, we purchase carbon offsets.

Offering a platform for diverse voices.
Perspective matters in storytelling. As we grow and produce more content, we are committed to hiring journalists with diverse backgrounds.

Giving back to the causes we believe in.
Each quarter we donate 5 percent of earned revenues to the social enterprise earning the most “upvotes” from Cause Consumer readers.

Our People

Robert Jones

Founder

Robert got the vision for Cause Consumer while working as communications VP at Independent Sector – essentially the Chamber of Commerce for the national nonprofit sector. With a background in small business journalism and consulting, he saw the need for telling stories that connect commerce, mission, and impact. He hopes that Cause Consumer will be his final act. When he retires, he dreams of buying a farm and taking in old dogs that can’t find a home.

Mai Zahrat

Senior Correspondent

Maintaining a hobby isn’t Mai’s strong point- but sketching and dissecting anything with moving parts is her idea of fun. Her love for a story well told has been a mainstay all her life. Though “selectively social” when face to face, writing for Cause Consumer restores her faith in humanity. She enjoys upstate New York’s variable weather by hiking and snowshoeing trails around her home, and fantasizes about popularizing wind-up wristwatches as sustainable fashion statements.

Swati Singh

Correspondent


(she/her) Swati is a kook with an unsustainable number of creative interests, which includes chasing good stories. She’s a teacher by day, and prolific home cook and Columbo watcher by night. She grew up in sunny Southern California and likes to call her suburban detached condo a bungalow. When she’s not writing for Cause Consumer, she’s out sprouting veggies in her greenhouse, practicing her photog skills, and wondering why her hair always smells like potatoes.