The world’s first carbon-negative fashion brand. Made from ultra-fine New Zealand Merino wool from regenerative farms. Knitted using seamless technology using sustainable and ethical suppliers. We invest 5% of our revenue into biodiversity projects. Projects vetted by a team of climate-crisis experts. Projects that mitigate the CO2 impact of each sweater 10x. So you can wear knitwear that feels good and does good.
We carefully select the New Zealand sheep stations we source wool from, for their innovative approach to land management and animal welfare. And together we are on a journey to show how farming can be done in a more humane and environmentally aware manner.